Shopify Masters

How This Energy Drink Maker Raised Over $1 Million For Its Cause

8 snips
Dec 7, 2021
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1
Introduction
00:00 • 2min
2
The Origin of the Kilcliff Brand
01:45 • 2min
3
The Struggle of Expanding Into Retail
04:06 • 4min
4
What's the Target Audience Thinking About Your Recovery Drink?
08:11 • 3min
5
How Do You Make Sure That You're Always Open to New Markets?
10:57 • 3min
6
Is There an Overlap?
14:17 • 2min
7
Energy Drinks - Are You a Recovery Drink?
16:07 • 4min
8
How Do You Make Sure That It Doesn't Work Out?
19:41 • 2min
9
Are You Getting Customer Feedback?
21:17 • 4min
10
What Are the Benefits of Following the Feedback From These Different Types of Customers?
24:56 • 2min
11
How to Adapt Quickly to Changes in the Supply Chain
27:02 • 2min
12
Are You Overwhelmed at Choice?
29:05 • 2min
13
Energy During Space - Is There a Clean Energy Drink?
30:50 • 2min
14
Is Retail a Good Choice?
32:51 • 3min
15
Taking a Bet on Retail Versus E Commerce
36:15 • 4min
16
How Long Was Your Content Strategy?
40:18 • 2min
17
Brand Building for Small Brands
42:03 • 2min
18
Video Content - What's Working for You?
44:05 • 3min
19
The Content Strategy at Kilcliff Makes Sense
47:15 • 2min
20
Bringing Everything in the House
48:53 • 3min
21
Shopifi
51:30 • 3min
22
The Biggest Lever in the Ecommerce Space
54:07 • 2min