Taking a Bet on Retail Versus E Commerce

When i actually started with a company, it'll be four years and in january. We saw tha the retail plays and the lack of pull through was happening onw we just weren't we were getting shelf placement,. So at some point those retailers ar gonto step back and say, hey, you're not solting well. Ah. Rather than in for that time to come, we kind of steadied ourselves. We sent hey a. Were ere readjusting our strategy. And at that point, we went headstrong in to direct a consumer. But all my background is kind of on the ecommer itea relm, and that's what i was brought in