Brand Building for Small Brands

I think the key thing here for a lot of smaller brands, and specially stard up brands, is to not overanalyze and let a piece of content stay out there too long. Most small brands can't afford a bunch of marketing dollars towards that brand building without a measurable ar alie and call to action that their seeing revenue generated from. So with a lot of the short form stuff thatwe we're doing in the funny bidios, we we realize early onok, people aren't really clicking through on it. Particularly tay spooke an instogram, they're not clickingthrough on it. But hey, the facebook is saying that they're watching it. Well, i