How This Energy Drink Maker Raised Over $1 Million For Its Cause
Shopify Masters
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How Long Was Your Content Strategy?
A lot of these videos that wee led with, that we thought were hilarious internally and maybe talked about our product or what not, didn't really resonate to calls to action. We found out early on that that type of stuff really doesn't work for prospecting an top of the funnel well for us. So we adapted and got more into the unitof science and fits of our product on prospecting and educating customers on why we're different.
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