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How This Energy Drink Maker Raised Over $1 Million For Its Cause

Shopify Masters

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Are You Overwhelmed at Choice?

Most of our prodic lines, we've maintained very few flavors. Our largest part of particline right now has seven flavors and then variety pack option. It allows us to do lower production runs and stay a little bit more nimble when it comes to imatory levels. And being direct to consumer, we're able to do that. So we can sit there and drop a flavor, get use or feedback, and then decide whether to continue on with that flavor long term or not. We we actually get an entire product line release just based off that idea itself.

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