The Espresso Hour

Doing Content Right with Steph Smith

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Dec 14, 2021
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ANECDOTE

Origin of Trends

  • The Hustle started Trends to serve business and tech enthusiasts wanting to launch businesses.
  • It evolved from a vitamin-like daily email into a painkiller product addressing deeper needs like knowledge and community.
ANECDOTE

Writing as a Career Doorway

  • Steph Smith's writing career began on the job managing publications before she started her own blog.
  • Her writing attracted The Hustle founder Sam, leading to a paid writing role and subsequently joining Trends.
INSIGHT

Writing Clarifies Thinking

  • Writing clarifies and improves thinking by exposing knowledge gaps and incoherence in ideas.
  • The writing process is cyclical: write, realize gaps, research, then rewrite for clarity and depth.
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