2min chapter

The Espresso Hour cover image

Doing Content Right with Steph Smith

The Espresso Hour

CHAPTER

Is There One Growth Channel That Is Working the Best?

Growth marketing is like running facebook ads, it's partnering with people. If you're gon to launch a paid product, what is your funnel? A lot of people jump straight to paid product andlike, how are yougoin to drive sale to this? Yes, you can drive paid acquisition, but that gets expensive really, really quickly. And so i think, just over all, without going too deeply into the channels that we actually use to acquire users, it's important to have a funnel. This is not rocket science,. again, this is like marking one, o, one.

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