5min chapter

The Espresso Hour cover image

Doing Content Right with Steph Smith

The Espresso Hour

CHAPTER

What I Learned About the Evernote Course

The ever note course started as a conversation with a friend five or seven years ago. It's crazy how one little thing, just put out there and iterate d on, can lead to big things,. Exactly as people say, you got to let the market decide. But start with small bets, and then let the decide what they care about. And then bet more on what what you're getting that positive fee back on verses before.

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