Next Level Podcast with Jeremy Miner The Psychology of Selling: Neuroscientist Explains How To Sell Anything to Anyone - Rene Rodriguez
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Jul 18, 2024 René Rodriguez, a best-selling author and keynote speaker on behavioral neuroscience, delves into the psychology behind effective selling. He emphasizes the power of influence and storytelling in leadership, showcasing how body language and emotional connections are crucial for engaging prospects. René also discusses the importance of reframing mindsets from cost to results-oriented thinking. Through personal anecdotes, he illustrates how mastering these skills can transform ordinary conversations into compelling sales pitches.
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Selling as Change
- Selling is fundamentally about changing behavior, which humans are naturally wired to resist.
- Influence, the ability to affect others' actions and beliefs, is central to both leadership and sales.
Body Language and Congruency
- Body language plays a crucial role in communication, conveying subconscious cues that impact how others perceive us.
- Incongruency between words and body language creates distrust, while aligning them builds trust and credibility.
Objection Prevention
- Keep the prospect's brain engaged throughout the sales process to prevent them from zoning out and developing uncertainties.
- Focus on preventing objections rather than just handling them; identify and address potential concerns early on.