Closers Are Losers with Jeremy Miner cover image

Closers Are Losers with Jeremy Miner

The Psychology of Selling: Neuroscientist Explains How To Sell Anything to Anyone - Rene Rodriguez

Jul 18, 2024
René Rodriguez, a best-selling author and keynote speaker on behavioral neuroscience, delves into the psychology behind effective selling. He emphasizes the power of influence and storytelling in leadership, showcasing how body language and emotional connections are crucial for engaging prospects. René also discusses the importance of reframing mindsets from cost to results-oriented thinking. Through personal anecdotes, he illustrates how mastering these skills can transform ordinary conversations into compelling sales pitches.
45:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Mastering influence and understanding behavioral neuroscience are essential for successful sales as they facilitate changes in human behavior.
  • Effective communication in sales relies heavily on body language, where congruence between non-verbal cues and tone significantly impacts trust and perceptions.

Deep dives

Understanding Influence in Sales

Selling is fundamentally about facilitating change in human behavior, and mastery of influence is critical to this process. The expert highlights that sales derive from the ability to persuade prospects that spending money to solve their problems is a less risky choice than maintaining the status quo. He emphasizes that everyone, regardless of their profession, engages in some form of sales and persuasion daily, making these skills vital. Developing these influential abilities is presented as a path to success, underscoring that those who neglect this learning often struggle in their endeavors.

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