2min chapter

Closers Are Losers with Jeremy Miner cover image

The Psychology of Selling: Neuroscientist Explains How To Sell Anything to Anyone - Rene Rodriguez

Closers Are Losers with Jeremy Miner

CHAPTER

Transforming Talkers into Compelling Speakers Through Storytelling

This chapter discusses the evolution of a prominent business figure's speaking abilities, emphasizing the role of storytelling and the 'frame message tie down' strategy in communication. It includes a captivating example involving Alan Shepard that illustrates how storytelling can address objections in sales conversations.

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