You Are Not So Smart

219 - Irrational Labs - Evelyn Gosnell

Nov 14, 2021
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ANECDOTE

TikTok Misinformation Intervention

  • Evelyn Gosnell describes Irrational Labs' work with TikTok to reduce misinformation.
  • Their intervention involved a friction-based approach, adding a prompt before sharing unverified content.
INSIGHT

Accuracy vs. Other Goals

  • Accuracy is a primary goal, but other motivations can override it.
  • These include social signaling, reputation management, and basic survival needs.
ADVICE

Big Swings with Opt-Outs

  • Opt-outs can be a powerful tool for behavior change.
  • Instead of targeting individual videos, offer users the choice to opt-out of potentially harmful content categories entirely.
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