What's the Biggest Takeaway From the Research on Tiktak?

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Tiktak is a social media platform that allows users to opt out of certain content. The company has done research into what drives people to take part in the service and how they can use it for their own good. Gwen Stefani, who co-hosts "Gwyneth Paltrow's Town Hall," talks about her new role at tiktok.

In this episode we sit down with expert in behavioral economics Evelyn Gosnell, who is also the managing director of Irrational Labs, an organization that uses social science to help other organizations make big decisions, fight misinformation, and design better products and services.

In a new information ecosystems where our primate brains, which evolved to spread gossip and argue and debate and deliberate and play status games and manage our reputations among trusted peers and signal our attitudes about what we perceive as "us" versus what we perceive as "them," several organizations are helping the places where we gather to do these things create better environments in which to do them.

Evelyn Gosnell is the managing director of one of those organizations, Irrational Labs, and on this show – a podcast about the science of judgment, decision making, bias, and reasoning – she will give us a behind-the-scenes look at how they use the latest research, and conduct their own research, to improve the world.

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