Irrational Labs and Tick Talk

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Irrational labs is one of several organizations working with individuals, institutions, corporations, governments and so on. They use a behavior design approach to kind of think about this problem. We know that humans were actually pretty bad at predicting how we might behave. The trick here is, it's not like we're walking around in the world like remembering, oh, i value accuracy. I value afracy. It's very easy for content moderators to demotivate or remove blatant misinformation. So what do you want to take down? Good question. This is probably an area where most people don't really have much knowledge," says Liscia Greder.

In this episode we sit down with expert in behavioral economics Evelyn Gosnell, who is also the managing director of Irrational Labs, an organization that uses social science to help other organizations make big decisions, fight misinformation, and design better products and services.

In a new information ecosystems where our primate brains, which evolved to spread gossip and argue and debate and deliberate and play status games and manage our reputations among trusted peers and signal our attitudes about what we perceive as "us" versus what we perceive as "them," several organizations are helping the places where we gather to do these things create better environments in which to do them.

Evelyn Gosnell is the managing director of one of those organizations, Irrational Labs, and on this show – a podcast about the science of judgment, decision making, bias, and reasoning – she will give us a behind-the-scenes look at how they use the latest research, and conduct their own research, to improve the world.

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