Curious Worldview Rory Sutherland | An Hour Surveying The Worldview
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Jul 16, 2024 
Rory Sutherland, an influential advertising executive and founder of Ogilvy's behavioral science team, returns to share his insights on creativity and consumer behavior. He discusses the interplay between literature and advertising, reflecting on Salman Rushdie's career. Rory delves into modern communication's evolution and the challenges of behavioral change, especially in smoking alternatives and energy consumption. He also explores how memetic desire influences purchasing decisions, revealing the paradox of consumerism and the irrationality behind our spending habits.
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Copywriting and Literary Careers
- Salman Rushdie, Faye Weldon, and Don DeLillo were copywriters at Ogilvy.
- Copywriting provided early-stage funding for their literary careers.
Overcoming Writer's Block
- Overcome writer's block by setting deadlines and consistently writing.
- Regular writing practice, even in short bursts, improves writing skills.
Digestible Content
- Short paragraphs and chapters make content more accessible.
- "Toilet readable" content, digestible in short bursts, is popular.