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Rory Sutherland | An Hour Surveying The Worldview

Curious Worldview

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Rethinking Subscriptions and the Future of Advertising

This chapter explores the issue of forgotten subscriptions, drawing parallels to unused gym memberships and introducing 'DoNotPay.com' as a solution for automated cancellations. It also examines a potential future in advertising where consumers hire agencies to find personalized ads, supported by a distinct B2B model related to charitable contributions.

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