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Rory Sutherland | An Hour Surveying The Worldview

Curious Worldview

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Smoking Alternatives and Behavioral Change

This chapter explores alternative smoking methods such as snus and vaping, focusing on their impact on tobacco consumption rates in Sweden and the UK. It also examines the challenges of behavioral change in both smoking and energy consumption, emphasizing the need for practical, incremental solutions rather than rigid regulations. The discussion highlights the complexities of human behavior in adopting new practices, drawing parallels between smoking cessation and environmental habits.

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