5min chapter

Curious Worldview Podcast cover image

Rory Sutherland | An Hour Surveying The Worldview

Curious Worldview Podcast

CHAPTER

Understanding Memetic Desire in Marketing and Consumer Behavior

This chapter explores how memetic desire shapes consumer behavior, highlighting the impact of social copying on decision-making in advertising. It examines gender differences in fashion preferences and the phenomenon of reverse memetics, demonstrating how societal influences affect product desirability.

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