Sales Game Changers | Tips from Successful Sales Leaders Creating Meaningful Value on the First Sales Call with Lee Salz and Wes Amann
Oct 21, 2025
Lee Salz, a sales author and consultant known for his expertise in first-meeting strategy, joins Wes Amann, VP of Sales at FilterBuy, to explore creating impactful connections in sales. They discuss the importance of transforming discovery into meaningful consultations. Wes emphasizes ABV (always bring value) and the necessity of personalization over quantity in outreach. Lee shares why storytelling outshines traditional sales tactics and suggests ending meetings with gratitude and clear next steps for enhanced outcomes.
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FilterBuy Growth With A Sales Playbook
- Wes built FilterBuy Business from 8 to 46 people and achieved over 50% growth year-over-year.
- He credits Lee's playbook and targeted onboarding for rapid scaling and faster ramp-up.
First Meeting Is The Deal Foundation
- The first meeting is the deal foundation and determines future success.
- Weak first meetings create weak deals because qualification, differentiation, and emotion start there.
Prospect For Personalization, Not Volume
- Personalize outreach instead of treating sales as a pure numbers game.
- Prospect selectively at a volume that allows meaningful personalization for each contact.
