Creating Meaningful Value on the First Sales Call with Lee Salz and Wes Amann

This is episode 794.

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Today's show featured an interview with Lee Salz, author of "The First Meeting Differentiator." Also appearing is Wes Amann, VP of Sales at Filterbuy.

Find Lee on LinkedIn. Find Wes on LinkedIn.

LEE'S TIP: "Everyone wants to talk about closing techniques, but closing problems are just a symptom. The real issue starts in the first meeting. If that foundation is weak, the deal is weak."

WES' TIP: "It's not about making a thousand calls. It's about making connections. Always bring value, and always build a human connection."