"World of DaaS" Magnite $MGNI CEO Michael Barrett - from linear TV to AI
51 snips
Dec 30, 2024 Michael Barrett, CEO of Magnite and former leader at Millennial Media and Yahoo, discusses the massive $200B shift from linear TV to streaming. He explores how retail media networks are reshaping advertising amidst Big Tech's dominance. The role of AI in transforming programmatic advertising, especially for small businesses, is a key topic. He also delves into challenges like advertising fatigue and data privacy, while shedding light on how the industry is evolving through collaborations and strategic partnerships.
AI Snips
Chapters
Transcript
Episode notes
Shift to Streaming
- Consumers are shifting from traditional TV to streaming.
- Streaming viewership surpasses linear TV, but ad revenue lags, creating an opportunity.
AI's Impact on Advertising
- AI can lower the barrier for small and medium businesses (SMBs) to advertise on streaming platforms.
- It helps generate high-quality ads, thus opening the streaming market to a broader range of advertisers.
Evolving Ad Standards
- Auren Hoffman recalls the less polished, local car dealer ads of the past.
- Michael Barrett explains the increased creative bar for today's primetime streaming ads, necessitating higher production value.