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"World of DaaS"
Magnite $MGNI CEO Michael Barrett - from linear TV to AI
Dec 30, 2024
Michael Barrett, CEO of Magnite and former leader at Millennial Media and Yahoo, discusses the massive $200B shift from linear TV to streaming. He explores how retail media networks are reshaping advertising amidst Big Tech's dominance. The role of AI in transforming programmatic advertising, especially for small businesses, is a key topic. He also delves into challenges like advertising fatigue and data privacy, while shedding light on how the industry is evolving through collaborations and strategic partnerships.
42:48
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Quick takeaways
- The shift from linear TV to connected TV reflects changing consumer preferences, leading to a projected increase in advertising dollars for streaming.
- AI's impact on programmatic advertising is lowering entry barriers for small businesses, enhancing ad quality and enabling a broader range of advertisers in the CTV space.
Deep dives
The Shift from Linear to Connected TV
Consumer preferences are increasingly shifting from traditional linear television to connected TV (CTV), with streaming services now surpassing linear TV in terms of hours watched. This trend is driven by the demand for higher-quality content and targeted advertising, particularly among younger and wealthier demographics who are less brand-loyal. As major broadcasters launch ad-supported video on demand (AVOD) services, they're adapting to this evolving market. Experts suggest that in three to four years, CTV is expected to surpass linear TV in advertising dollars as the industry adapts to this growing medium.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode