Magnite $MGNI CEO Michael Barrett - from linear TV to AI
"World of DaaS"
Trade Desk's Ascent in Ad Tech
This chapter explores the strategic choices that propelled Trade Desk to the forefront of the advertising industry as a leading demand-side platform. It examines the company's focus on empowering clients while navigating a rapidly evolving ad tech landscape marked by Google's dominance and hints at a more equitable future for independent players.
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