Magnite $MGNI CEO Michael Barrett - from linear TV to AI
"World of DaaS"
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Trade Desk's Ascent in Ad Tech
This chapter explores the strategic choices that propelled Trade Desk to the forefront of the advertising industry as a leading demand-side platform. It examines the company's focus on empowering clients while navigating a rapidly evolving ad tech landscape marked by Google's dominance and hints at a more equitable future for independent players.
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