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Michael Barrett

CEO of Magnite, the largest independent sell-side advertising platform. Previously served as CEO of Millennial Media and CRO at Yahoo.

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Dec 30, 2024 • 43min

Magnite $MGNI CEO Michael Barrett - from linear TV to AI

Michael Barrett, CEO of Magnite and former leader at Millennial Media and Yahoo, discusses the massive $200B shift from linear TV to streaming. He explores how retail media networks are reshaping advertising amidst Big Tech's dominance. The role of AI in transforming programmatic advertising, especially for small businesses, is a key topic. He also delves into challenges like advertising fatigue and data privacy, while shedding light on how the industry is evolving through collaborations and strategic partnerships.