Michael Barrett, CEO of Magnite and former leader at Millennial Media and Yahoo, discusses the massive $200B shift from linear TV to streaming. He explores how retail media networks are reshaping advertising amidst Big Tech's dominance. The role of AI in transforming programmatic advertising, especially for small businesses, is a key topic. He also delves into challenges like advertising fatigue and data privacy, while shedding light on how the industry is evolving through collaborations and strategic partnerships.