Magnite $MGNI CEO Michael Barrett - from linear TV to AI
"World of DaaS"
Navigating the Complexities of Advertising and Media Partnerships
This chapter explores the changing dynamics of the advertising industry, emphasizing the difficulties of collaboration among competitive publishers amidst powerful digital platforms. It examines the transformation of media and ad tech providers, delving into the implications for advertisers and the industry's future trends and consolidations.
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