Magnite $MGNI CEO Michael Barrett - from linear TV to AI
"World of DaaS"
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The Shift to Connected TV and the Role of AI in Advertising
This chapter explores the imminent transition from linear TV to connected TV (CTV) in advertising, driven by the growth of streaming services. It examines the transformative role of AI in programmatic advertising, addressing creative barriers for small and medium-sized businesses. Additionally, the discussion covers challenges like advertising fatigue, data privacy issues, and the future dynamics of brand loyalty in a rapidly evolving digital landscape.
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