Grow Your B2B SaaS S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
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Dec 31, 2024 Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!
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The "Tyler" Anecdote
- ClickUp's CEO, Zeb, disguised himself as "Tyler" on sales calls to avoid appearing too small.
- This tactic was eventually revealed to a major client, Randstad, who were impressed rather than upset.
Be Scrappy
- Be scrappy and scour the internet for opportunities, like negative reviews of competitors.
- Capitalize on competitor weaknesses, like ClickUp did with Productive's shutdown.
Be Different
- Don't blindly copy competitors on social media; find your own unique style and strategy.
- People are drawn to novelty, so differentiate your content to capture attention.