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Grow Your B2B SaaS
S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
Dec 31, 2024
Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!
40:38
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Quick takeaways
- Chris Cunningham emphasizes the importance of creating unique and engaging social media content that evokes emotions to capture audience attention.
- Building in public on platforms like LinkedIn fosters brand recognition and loyalty through transparency about goals and company progress.
Deep dives
Engaging Unique Content
Creating engaging content on social media requires a departure from standard formats that users have grown accustomed to. To capture attention, it’s crucial to present something fresh and different, making viewers stop scrolling. Providing value early on is key—if content does not evoke emotions, users will overlook it. A notable example shared involved ClickUp employing humor and originality, such as rap videos, in their marketing efforts to amplify engagement and foster recognition among potential customers.
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