Chris Cunningham

Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!

In this engaging discussion, Chris Cunningham, founding member of ClickUp, reveals the secrets behind their groundbreaking B2B social strategy. He argues that B2B brands should embrace B2C trends early on and explains ClickUp's efficient content production cycle. Chris highlights the power of creator-led pages and employee-generated content while advocating for a creative environment that encourages improvisation. With unique insights on how to maximize organic impressions, this chat is a treasure trove for marketers looking to innovate.

Chris Cunningham, a founding member of ClickUp, shares his expertise in crafting a social media strategy that garners an impressive 150 million monthly impressions. He reveals the power of humor in B2B marketing and discusses innovative hiring practices, like recruiting LA actors for content creation. Chris introduces his unique Trial Reels technique for testing content effectiveness and shares insights on balancing entertainment with product promotions, ultimately breaking conventional marketing norms to create engaging and relatable brand content.