Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!

Head of Social Marketing for Clickup, Chris Cunningham, shares insights on gaining 30 million TikTok views, standing out in B2B social, and his ABCD content framework. Discusses brand building, Canva's design, AI in content creation, and challenges in social growth.