Chris Cunningham
Founding member of ClickUp and head of the company's social content efforts, known for building ClickUp's high-impression social strategy, creative campaigns, and influencer collaborations.
Top 3 podcasts with Chris Cunningham
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12 snips
Dec 31, 2024 • 41min
S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
Chris Cunningham, Head of Social Media at ClickUp, shares insights from his journey of turning ClickUp into a $4 billion brand. He delves into effective strategies like merging humor with educational content to humanize B2B social media. Chris discusses the importance of authenticity, tracking engagement metrics, and leveraging employee-led content. He also emphasizes being agile and scrappy in marketing approaches, while building lasting customer relationships. Learn how strategic social media can drive impressive growth!
Jul 15, 2025 • 1h 12min
Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)
Chris Cunningham, a founding member of ClickUp, shares his expertise in crafting a social media strategy that garners an impressive 150 million monthly impressions. He reveals the power of humor in B2B marketing and discusses innovative hiring practices, like recruiting LA actors for content creation. Chris introduces his unique Trial Reels technique for testing content effectiveness and shares insights on balancing entertainment with product promotions, ultimately breaking conventional marketing norms to create engaging and relatable brand content.
Jul 11, 2024 • 43min
Lessons From 30 million views on TikTok (ft. Chris Cunningham)
Head of Social Marketing for Clickup, Chris Cunningham, shares insights on gaining 30 million TikTok views, standing out in B2B social, and his ABCD content framework. Discusses brand building, Canva's design, AI in content creation, and challenges in social growth.
