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12min chapter
S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
Grow Your B2B SaaS
Strategizing Social Media Content
This chapter explores the evolution of social media marketing strategies, highlighting the balance between quality and cost-effectiveness. It delves into the importance of metrics like CAC Payback and engagement tracking, and showcases successful content examples, including a viral post that boosted signups. The discussion also covers the integration of social media with broader marketing efforts and the necessity of adaptability in content creation, emphasizing the collaborative process among teams.
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