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14min chapter
S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
Grow Your B2B SaaS
Engaging Through Humor and Authenticity
This chapter delves into ClickUp's innovative use of social media to enhance visibility and connect with potential customers, particularly during its early growth phases. By blending humor and educational content, the company created engaging material that resonated with its audience, emphasizing the importance of authenticity and relatability. The discussion also highlights strategic planning for consistent engagement and the necessity of transparency in building trust within a growing brand.
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