Engaging Through Humor and Authenticity

In this episode of Grow Your B2B SaaS Podcast, host Joran welcomes Chris Cunningham, head of social media at ClickUp, a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive monthly impressions and build a recognizable brand.

Key Timecodes

• (1:23) - Chris Cunningham's Background and ClickUp Overview
• (2:15) - Early Social Media Strategies for ClickUp
• (4:12) - The Story of "Tyler" the CEO
• (5:59) - The AppGator Tool
• (7:13) - Using Social to Identify Competitor Weaknesses
• (9:02) - Humanizing B2B Social Media
• (10:30) - Combining Humor with Educational Content
• (11:15) - Effectiveness of ClickUp's Content Strategy
• (13:41) - Employee and Founder-led Content
• (15:10) - Building Machines for Content Strategy
• (16:53) - Impact of Funding on Social Media Strategy
• (19:50) - Importance of Being Scrappy
• (20:23) - Tracking Sign-Ups from Social Media
• (22:02) - Deep-Dive Content for Niche Audiences
• (27:47) - Mistakes and Lessons Learned