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6min chapter
S5E15 - How to leverage Social Media to become a $4B company with Chris Cunningham
Grow Your B2B SaaS
Building in Public: SaaS Growth Strategies
This chapter explores key strategies for early-stage SaaS founders to effectively understand their Ideal Customer Profile and leverage social media for growth. It emphasizes building in public, engaging with customers, and adopting a scrappy approach to transition from free offerings to a sustainable pricing model while focusing on strong customer relationships.
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