Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences

The Covid-19 pandemic resulted in an explosion of interest in investing as consumers looked for stimulating activities to carry out in their free time and ways to have more of a say in their economic fortunes – against a backdrop of financial market volatility and unexpected developments in stocks and shares.In the latest episode of Marketing That Matters, sponsored by Google, Russell Parsons talks to Heidrun Luyt, chief marketing officer at IG Group, and Michael Logue, global head of advertising, about how the investment platform has capitalised on this surge in interest, covering:- How search data allowed IG Group to understand and cater to consumers’ changing interests- How the brand helps newcomers to investment get to grips with a complex market- What IG Group believes the next few years hold for the investment space and how it plans to stay competitive.

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