Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
The Marketing Week Podcast
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How Do You Predict the Future of the Investment Industry?
Anmy, what trends and dynamics do you predict? Well, shape the investment category over the next few years? I won't ask you to look too far ahead. How does i d plan to keep ahead of these? Well, russell, what uestion? Let's predict the future. And that really drove e a step change for us. So to key take aways from me, the investment in esio allowed us to be continued to be targeted with our marketing investment. It just drove that real size mc shift in in our results.
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