Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
The Marketing Week Podcast
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Introduction
i g group, the fuselicted financial services firm that provides the tec platform and contenctual nohow. Established in 19 74, i g is in the rarefied position of being able to lay credible claim to having created a category. How does i g maintain its leadership with its traditional target segments while establishing a meaningful positioning for new entrance growing the category? These are just some of the questions we're going to seek answers to on this week's pug cast.
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