Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
The Marketing Week Podcast
00:00
How Do You Differentiate From the Competition?
G has a vast array of content to help educate consumers on trading investments, including or g academy training and trading portfolio daily effects. G k web sit alone has 36 thousand pages,. We have ten, over ten and language sits, which are similarly content rich. So we really made a huge embarkment crating some fantastic content to to rank organicallyd in the knowledge that the category was going to grow. That's what realy oll for us. I can't talk about our our marketing approach, in our approach to newclin acquisition, without talking about essio. 'm sertanto enginotimi sation atag.
Transcript
Play full episode
