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Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences

The Marketing Week Podcast

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Search Engine Optimization - What's the Challenge?

More women and more younger people coming in, which is different from the traditional customers that you have. That requires a different job of segmentation, and does it also require a different way to position what you do? Thanks russell. It wis already interesting challenge for us. And i think, just to build upon hardra's points, these trains have been emerging for some time now, but coverd really lerated the change. The change was so sis make that a the numbers themselves, webr extraordinary.

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