Marketing That Matters: How a surge in investment interest helped IG Group engage new audiences
The Marketing Week Podcast
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Having a Solid Understanding of First Party Marketing Data
Man, for years now, we've used and relied on a suite of proprietory dashboards to support our marketing efforts. We have an innhouse marketh intelligence team, an inhouse data science team who really support us with those efforts. I also touched uponin the last answer, how we also use a search trand data and social listening as well to give an external view on what's changing in the and better understand that. And from that, we really learn not just what's got on in the market, that matters to the catecry in general.
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