AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
World's Greatest Business Thinkers
#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)
Jan 8, 2025
In a thought-provoking discussion, Chris Baker, an award-winning strategist and CEO of Serious Tissues, unveils the transformative power of 'change brands' like Change Please, which address homelessness through job creation. He emphasizes how consumer spending can drive social change and the need for brands to prioritize sustainability. Baker also shares insights on innovative marketing strategies that resonate emotionally and showcase how even small shifts in spending can influence corporate behavior. Tune in for a captivating exploration of conscious consumerism!
01:01:25
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Change brands focus on creating positive societal impact, encouraging consumers to realign their spending habits towards socially responsible options.
- Change Please exemplifies how a business can empower marginalized individuals, transforming lives through employment while fostering community connections.
Deep dives
The Power of Change Brands
Change brands focus on making a positive impact in society through their business models. Unlike traditional challenger brands, change brands explicitly aim to address social issues, sustainability, and health-related problems. They seek to improve the status quo by creating value not just for themselves but for society as a whole. This transformative approach allows consumers to engage with brands that align with their values and contribute to positive change simply by choosing to spend their money differently.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode