4min chapter

World's Greatest Business Thinkers cover image

#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)

World's Greatest Business Thinkers

CHAPTER

Innovative Branding Strategies and the Impact of Technology

This chapter explores creative and humorous marketing strategies used by brands to connect with audiences effectively. It also emphasizes the importance of emotional connections and risk-taking in branding, alongside discussions on societal issues influenced by technology.

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