#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)
World's Greatest Business Thinkers
00:00
Transformative Impact: The Emergence of Change Brands
This chapter explores the concept of 'change brands' that aim to create positive societal impact, inspired by the story of a coffee initiative addressing homelessness. It delves into how this idea transformed into a business model that offers both coffee and training opportunities for those in need.
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