#10929
Mentioned in 3 episodes

The Anatomy of Humbug

Book •
Author
Paul Feldwick

Mentioned by

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 Nick Asbury
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 Chris Baker

Mentioned in 3 episodes

Mentioned by Paul Felwick
40 snips
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Mentioned by
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Nick Asbury
 as a source of insightful perspectives on advertising and branding.
S05.EP19 - Rethinking Brand Purpose with Nick Asbury
Recommended by
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Chris Baker
 as a good book for marketers.
#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)

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