Chris Baker, an award-winning advertising and social change strategist, shares his journey as the founder of Serious Tissues and Change Please. He discusses how Serious Tissues combats climate change by planting trees with every purchase, while Change Please empowers the homeless through barista training. The conversation emphasizes the transformative power of purpose-driven branding and the potential of small businesses to inspire large-scale change. Baker also highlights the creativity and humor integral to effective social enterprise marketing.

In a thought-provoking discussion, Chris Baker, an award-winning strategist and CEO of Serious Tissues, unveils the transformative power of 'change brands' like Change Please, which address homelessness through job creation. He emphasizes how consumer spending can drive social change and the need for brands to prioritize sustainability. Baker also shares insights on innovative marketing strategies that resonate emotionally and showcase how even small shifts in spending can influence corporate behavior. Tune in for a captivating exploration of conscious consumerism!