Chris Baker

Chris Baker, author of 'Obsolete' and founder of Change Please, shares insights on how eco-brands leverage behavioral science to boost their appeal. He discusses Tony's viral advent calendar and Oatly's impactful coffee redesign. Baker reveals how Ecosia keeps users engaged through clever nudges and the IKEA effect's role in brand loyalty. His work emphasizes the importance of transparency and innovative marketing in transforming consumer habits towards sustainability.

Chris Baker, an award-winning advertising and social change strategist, shares his journey as the founder of Serious Tissues and Change Please. He discusses how Serious Tissues combats climate change by planting trees with every purchase, while Change Please empowers the homeless through barista training. The conversation emphasizes the transformative power of purpose-driven branding and the potential of small businesses to inspire large-scale change. Baker also highlights the creativity and humor integral to effective social enterprise marketing.

In a thought-provoking conversation, Chris Baker, award-winning strategist and founder of Serious Tissues, shares insights on how change brands can redefine consumer spending. He discusses the rise of brands creating social impact, like a coffee company training the homeless and XO Bikes, which empowers incarcerated individuals through bike mechanics. Topics range from sustainable pet food solutions using insects to innovative waterless products revolutionizing the FMCG sector. Chris emphasizes the blend of profitability with social responsibility as essential for future brands.