World's Greatest Business Thinkers
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
Latest episodes
Jul 10, 2025 • 1h 2min
#30: How to Use Humour as Your Business Superpower (with Tom Fishburne, Marketoonist Creator and Keynote Speaker)
Today I’m joined by Tom Fishburne, Marketoonist Creator and Keynote Speaker, for a fascinating discussion on the power of humour in business and marketing. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Jun 25, 2025 • 1h 8min
#29: How to Change the Business World with Cybernetics (with Dan Davies, Author and Former Economist)
Today I’m joined by Dan Davies, Author and Former Economist, for a fascinating discussion on how systems, algorithms and AI are changing the world around us. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Jun 11, 2025 • 52min
#28: How to Develop a Blindspotting Mindset (with Kirstin Ferguson, Author and Leadership Expert)
Today I’m joined by Kirstin Ferguson, Author and Leadership Expert, for a fascinating discussion on how to see what others miss. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
May 28, 2025 • 1h 1min
#27: Predicting Future Company Valuations (with Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business)
Today I’m joined by Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business, for a fascinating discussion on how customer-based corporate valuations can be used to predict the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
May 13, 2025 • 58min
#26: How to Win on Purpose & Create Loyal Customers For Life (with Fred Reichheld, Bain Fellow and NY Times Best-Selling Author)
Today I’m joined by Fred Reichheld, Bain Fellow and NY Times Best-Selling Author, for a fascinating discussion on all things loyalty and CX. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Apr 29, 2025 • 1h 7min
#25: How to Become an Entrepreneur (with Greg Fisher, Professor of Entrepreneurship at Kelley School of Business)
Today I’m joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur . Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
10 snips
Apr 10, 2025 • 1h 6min
#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)
Jenni Romaniuk, Research Professor and International Director at the Ehrenberg-Bass Institute, shares her expertise in branding and consumer psychology. She discusses the critical concepts of Double Jeopardy and Duplication of Purchase Law, explaining how small brands can struggle with customer retention. The conversation highlights the importance of brand fame, effective positioning, and mental availability. Jenni challenges traditional views on brand differentiation and emphasizes innovative research methods to enhance brand tracking in B2B marketing.
Mar 19, 2025 • 51min
#23: How to Create Mischief in the Advertising Industry (with Greg Hahn, Co-Founder & CCO of Mischief USA)
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Mar 5, 2025 • 1h 6min
#22: Advertising and the Power of Behavioural Science (with Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker)
Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Feb 19, 2025 • 1h 23min
#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
