Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Join Peter Fader, a marketing professor at Wharton and co-founder of predictive analytics firms, as he delves into customer-centric strategies. He reveals the critical importance of understanding customer lifetime value and how to balance high-value client acquisition with retention. Explore Amazon's unique customer acquisition tactics and discover how hybrid business models can enhance customer engagement. Fader emphasizes that embracing data-driven insights is vital for long-term business success and adapting to customer needs.

In a thought-provoking discussion, Chris Baker, an award-winning strategist and CEO of Serious Tissues, unveils the transformative power of 'change brands' like Change Please, which address homelessness through job creation. He emphasizes how consumer spending can drive social change and the need for brands to prioritize sustainability. Baker also shares insights on innovative marketing strategies that resonate emotionally and showcase how even small shifts in spending can influence corporate behavior. Tune in for a captivating exploration of conscious consumerism!

Today I’m joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today’s digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Today I’m joined by Peter Weinberg and Jon Lombardo, Co-Founders of Evidenza, for a hugely valuable discussion on the future of B2B marketing and the importance of B2B brand building.     Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Today I’m joined by Alex Osterwalder, Founder and CEO at Strategyzer, for a hugely valuable discussion on how to use business models to be more innovative and what it takes to build an invincible company.   Learn more about Strategyzer and their guided programs: https://strategyzer.com/greatest-business-thinkers     Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Today I’m joined by Jayshree Seth, Corporate Scientist and Chief Science Advocate at 3M, who discusses our relationship with science and engineering and the important role it plays in innovation, problem solving, and professional and personal growth.   Show notes and further links:   Jayshree’s 3rd book in the ‘Heart of Science’ series, ‘The Heart of Science: Engineering Blueprint’: https://a.co/d/7DUD3lv Fast Company article with Prof Amy Edmondson: https://www.fastcompany.com/91012097/4-big-morale-busting-communication-mistakes-leaders-should-stop-making Fast Company article with Prof Rita McGrath: https://www.fastcompany.com/90954158/a-guide-for-managing-innovation-4-big-mistakes-technologists-wish-their-business-leaders-would-quit-making Drucker Forum blog article on sustainable innovation: https://www.druckerforum.org/blog/the-3-cs-of-sustainable-innovationby-jayshree-seth/     Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com 

Today I’m joined by Tiffani Bova, a leading growth strategist, keynote speaker and bestselling author, for an insightful discussion on how to develop an experience mindset to fuel unprecedented revenue growth.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Today I’m joined by Netta Jenkins, a leading authority on DEI and CEO of Aerodei, for an insightful discussion on how to build inclusive organisations.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com