World's Greatest Business Thinkers
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
Latest episodes
May 28, 2025 • 1h 1min
#27: Predicting Future Company Valuations (with Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business)
Today I’m joined by Dan McCarthy, Associate Professor of Marketing at the Robert H Smith School of Business, for a fascinating discussion on how customer-based corporate valuations can be used to predict the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
May 13, 2025 • 58min
#26: How to Win on Purpose & Create Loyal Customers For Life (with Fred Reichheld, Bain Fellow and NY Times Best-Selling Author)
Today I’m joined by Fred Reichheld, Bain Fellow and NY Times Best-Selling Author, for a fascinating discussion on all things loyalty and CX. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Apr 29, 2025 • 1h 7min
#25: How to Become an Entrepreneur (with Greg Fisher, Professor of Entrepreneurship at Kelley School of Business)
Today I’m joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur . Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
10 snips
Apr 10, 2025 • 1h 6min
#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)
Jenni Romaniuk, Research Professor and International Director at the Ehrenberg-Bass Institute, shares her expertise in branding and consumer psychology. She discusses the critical concepts of Double Jeopardy and Duplication of Purchase Law, explaining how small brands can struggle with customer retention. The conversation highlights the importance of brand fame, effective positioning, and mental availability. Jenni challenges traditional views on brand differentiation and emphasizes innovative research methods to enhance brand tracking in B2B marketing.
Mar 19, 2025 • 51min
#23: How to Create Mischief in the Advertising Industry (with Greg Hahn, Co-Founder & CCO of Mischief USA)
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Mar 5, 2025 • 1h 6min
#22: Advertising and the Power of Behavioural Science (with Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker)
Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Feb 19, 2025 • 1h 23min
#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
5 snips
Jan 28, 2025 • 1h 3min
#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
Join Peter Fader, a marketing professor at Wharton and co-founder of predictive analytics firms, as he delves into customer-centric strategies. He reveals the critical importance of understanding customer lifetime value and how to balance high-value client acquisition with retention. Explore Amazon's unique customer acquisition tactics and discover how hybrid business models can enhance customer engagement. Fader emphasizes that embracing data-driven insights is vital for long-term business success and adapting to customer needs.
7 snips
Jan 8, 2025 • 1h 1min
#19: Changing the World Through Brands (with Chris Baker, Author, Founder and Keynote Speaker)
In a thought-provoking discussion, Chris Baker, an award-winning strategist and CEO of Serious Tissues, unveils the transformative power of 'change brands' like Change Please, which address homelessness through job creation. He emphasizes how consumer spending can drive social change and the need for brands to prioritize sustainability. Baker also shares insights on innovative marketing strategies that resonate emotionally and showcase how even small shifts in spending can influence corporate behavior. Tune in for a captivating exploration of conscious consumerism!
Dec 18, 2024 • 57min
#18: Innovation in Marketing (with Tom Goodwin, Business Transformation Consultant)
Today I’m joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today’s digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
