World's Greatest Business Thinkers

Today I’m joined by Greg Fisher, Professor of Entrepreneurship at Kelley School of Business, to discuss strategies and tips on how to become a successful entrepreneur.

Jenni Romaniuk, Research Professor and International Director at the Ehrenberg-Bass Institute, shares her expertise in branding and consumer psychology. She discusses the critical concepts of Double Jeopardy and Duplication of Purchase Law, explaining how small brands can struggle with customer retention. The conversation highlights the importance of brand fame, effective positioning, and mental availability. Jenni challenges traditional views on brand differentiation and emphasizes innovative research methods to enhance brand tracking in B2B marketing.

Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts.

Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science.

Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.

Join Peter Fader, a marketing professor at Wharton and co-founder of predictive analytics firms, as he delves into customer-centric strategies. He reveals the critical importance of understanding customer lifetime value and how to balance high-value client acquisition with retention. Explore Amazon's unique customer acquisition tactics and discover how hybrid business models can enhance customer engagement. Fader emphasizes that embracing data-driven insights is vital for long-term business success and adapting to customer needs.

In a thought-provoking discussion, Chris Baker, an award-winning strategist and CEO of Serious Tissues, unveils the transformative power of 'change brands' like Change Please, which address homelessness through job creation. He emphasizes how consumer spending can drive social change and the need for brands to prioritize sustainability. Baker also shares insights on innovative marketing strategies that resonate emotionally and showcase how even small shifts in spending can influence corporate behavior. Tune in for a captivating exploration of conscious consumerism!

Today I’m joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today’s digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future.

Today I’m joined by Peter Weinberg and Jon Lombardo, Co-Founders of Evidenza, for a hugely valuable discussion on the future of B2B marketing and the importance of B2B brand building.

Today I’m joined by Alex Osterwalder, Founder and CEO at Strategyzer, for a hugely valuable discussion on how to use business models to be more innovative and what it takes to build an invincible company.   Learn more about Strategyzer and their guided programs: https://strategyzer.com/greatest-business-thinkers