World's Greatest Business Thinkers #35: How to Balance Profit and Purpose (with Douglas Lamont, CEO of Tony’s Chocolonely)
Short Summary:
What if your company could change the world and deliver exceptional profits?
In this episode of World’s Greatest Business Thinkers, host Nick Hague speaks with Douglas Lamont, CEO of Tony’s Chocolonely, about how purpose-led leadership can drive both impact and growth. Drawing from his journey leading Innocent Drinks and now Tony’s global mission to end exploitation in the chocolate industry, Douglas reveals how transparency, ethical sourcing, and long-term thinking create lasting value. Listeners will learn practical strategies for scaling a mission-driven business, building an authentic culture, and proving that doing good and doing well truly go hand in hand.
Long Summary:
What if your company could change the world and deliver exceptional profits?
In this episode of World’s Greatest Business Thinkers, host Nick Hague speaks with Douglas Lamont, CEO of Tony’s Chocolonely, about how purpose-led leadership can drive both impact and growth. Drawing from his journey leading Innocent Drinks and now Tony’s global mission to end exploitation in the chocolate industry, Douglas reveals how transparency, ethical sourcing, and long-term thinking create lasting value. Listeners will learn practical strategies for scaling a mission-driven business, building an authentic culture, and proving that doing good and doing well truly go hand in hand.
What You Will Learn:
- How to scale a mission-driven business without compromising core values
- The "Mission First" framework for making tough business decisions while maintaining ethical standards
- Why transparency in supply chain issues leads to faster industry-wide improvements
- How to build successful B2B partnerships that amplify social impact beyond the brand
- The data-driven approach to measuring and proving social impact
- Why investing in farmers and sustainable practices creates long-term resilience
- How to foster a mission-driven culture that attracts and retains top talent
- The Better Business Act principle for balancing profit, people, and planet
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Douglas Lamont Bio
Douglas Lamont is the CEO of Tony’s Chocolonely, leading the company’s mission to eradicate exploitation in the cocoa industry while scaling a thriving global brand. Formerly CEO of Innocent Drinks, he helped grow the business to over €500 million in turnover. With a background in corporate finance and entrepreneurship, Lamont blends profit with purpose. As co-chair of the Better Business Act, he champions legislation that balances people, planet, and profit, making him a leading voice in purpose-driven, ethical business leadership.
Quotes:
- "It was intoxicating. It was a melting pot of talented people inspired by the founder's vision of a different type of company with a vision about culture, sustainability, and winning. I always say Harvard's the second-best business school I went to because Innocent Drinks was the first."
- "In creativity and innovation, you've really gotta take away the fear of failure. When I look at some of the big companies, there's so much pressure - they put 20 million of marketing on day one, and it's gotta hit these thresholds otherwise it's a failure. At Tony's, what I try to do is create space where the bets you're taking aren't that big."
- "The job of a scale-up leadership team is to find the balance between how much structure and process you put in whilst continuing to allow the entrepreneurial gene to flow inside the business. You're not putting in process and structure because you like it or want control - you're doing it to allow you to keep moving at the same pace. If you don't do that, the old model breaks down really quickly."
- "I think it starts at the recruitment stage - you've gotta be really clear that people you hire care about your mission. You then have to show to those employees who care about what you're trying to do that you really mean it. Every presentation, my first slide every single time is our mission, our vision, and our values - that's the bedrock on which we built the company."
Episode Resources: