Social Media Marketing Podcast

Writing Marketing Content: A Proven Framework

Dec 1, 2022
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ADVICE

Goal and Audience

  • Identify a single goal for your content and write it down.
  • Reframe your goal by asking "So what?" to understand the audience's perspective.
ADVICE

The "So What?" Strategy

  • Ask "So what?" at least four times to understand your audience's needs.
  • Focus on how your content improves their lives, not just your product's features.
ADVICE

The First Draft

  • Write a first draft without worrying about perfection, just get your ideas down.
  • Try different methods like speaking your thoughts or creating a simple list.
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