The So What Step in the Go Framework

So what is really when you reframe whatever you're creating and to understand like, why should my audience care about this? And so in my experience, you need to ask at least four. So what's to really get to the core of what your offering is. I think it can be transformative. If you take yourself through this exercise before you write anything, you really will get into the mindset of your customer so much more easily.