2min chapter

Social Media Marketing Podcast cover image

Writing Marketing Content: A Proven Framework

Social Media Marketing Podcast

CHAPTER

The Right Editor Understands Your Voice

You got to work with an editor who understands your voice. The right kind of editor will understand you and your voice, but also have an eye on the audience because they are a proxy for the audience. That's truly what an editor does. They're not just a corrector of your work. Essentially, what they are is that last line of defense before it goes out into the world.

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