Marketing in 2023 - Is Writing So Important?

Mike Downey: There's a lot of marketers right now that are listening and they're saying, Mike, it's 2023 now. And everything seems to be about the spoken word. Why is writing so important right now? He says we don't live in a binary world; you aren't either a writer or a videographer. In marketing in 2023, you are all of those things.Downey: Writing is truly foundational to so much of the kind of communication that we do in marketing.