Stacking Growth | The B2B Marketing Podcast

S3 E23 - Empowering Champions to Close Deals | Nate Nasralla - Co-Founder @ Fluint

Aug 17, 2023
Nate Nasralla, co-founder of Fluint, joins Cassidy and Carl to discuss the shift in the sales process, emphasizing the need for tailored content and the power of narrative-based business cases. They explore the importance of aligning sales initiatives with company goals and uncovering existing changes in a business. They also discuss the impact of narrative structure in communication and the value of marketers listening to sales calls.
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