

S3 E23 - Empowering Champions to Close Deals | Nate Nasralla - Co-Founder @ Fluint
Aug 17, 2023
Nate Nasralla, co-founder of Fluint, joins Cassidy and Carl to discuss the shift in the sales process, emphasizing the need for tailored content and the power of narrative-based business cases. They explore the importance of aligning sales initiatives with company goals and uncovering existing changes in a business. They also discuss the impact of narrative structure in communication and the value of marketers listening to sales calls.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Tech Product Experiences and the Importance of Conversations
02:09 • 15min
The Power of Systems in Streamlining Operations
17:30 • 2min
Shifting focus to buyer enablement
19:00 • 5min
Aligning Sales Initiatives with Business Goals and Uncovering Existing Changes
23:34 • 2min
The Power of Narrative in Sales
25:53 • 26min
The Impact of Marketers Listening to Sales Calls
51:55 • 3min