Shifting focus to buyer enablement

Cassidy and Carl are joined by Nate Nasralla, co-founder of Fluint, to discuss the shift in the sales process and the need for a new approach to sales enablement. He explains that in the new world of sales, buyers are already well-educated and are looking for help in building the case for change within their organization. Nate emphasizes the importance of creating account-based content that resonates with the buyer's language and context. He also shares insights on the power of narrative-based business cases and the value of concise and clear writing in sales communication.