

10. What's Essential: Dr. BJ Fogg on Tiny Habits
Aug 3, 2020
BJ Fogg, author of 'Tiny Habits' and founder of Stanford's Behavior Design Lab, shares insights on balancing a busy work life with meaningful habits. He discusses innovative strategies like color-coded task management to boost productivity and reduce stress. Fogg emphasizes the importance of intentional habit design and being present to enhance personal growth. The conversation explores the significance of work-life balance, encouraging listeners to rethink their definitions of success and the impact of small, essential changes on their lives.
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Under-Investing in Prioritization
- Greg McKeown asks BJ Fogg to identify an essential area he's under-investing in.
- Fogg admits it's prioritization, despite having a system.
Tech-Free Vacation
- Greg McKeown shares a personal anecdote about a tech-free vacation.
- This break led to important strategic changes and quality family time.
Behavior Design Process
- BJ Fogg suggests starting with a clear aspiration or outcome.
- Use "magic wanding" to brainstorm behaviors that support that aspiration, considering one-time, repeated, and stopped behaviors.