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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch

May 30, 2024

TikTok star Meredith Lynch discusses influencer scams & social media fraud. Topics include fake followers, reviews, crypto promotions, undisclosed affiliate links, TikTok Shop, Instagram giveaways, and Master Resell Rights.

01:09:11

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Episode guests

Meredith Lynch

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Episode notes

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Quick takeaways

Influencers face backlash for promoting undisclosed affiliate links, causing a loss of trust and credibility.

Rising AI integration leads to fake positive reviews, blurring the line between authentic and AI-generated content.

High-profile influencers endorsing sketchy brands like Kenza Cosmetics highlight the importance of transparency and credibility in endorsements.

Deep dives

Influencer Marketing and Fake Reviews

As influencer marketing became prevalent, trust eroded due to undisclosed affiliate links and unclear disclosures. OG creators faced criticism for lack of transparency. This led to audience resentment towards influencers, impacting their credibility, especially in beauty reviews. As viewers sought crowdsource info, fake reviews remained problematic, raising skepticism towards influencer content.

Introduction

3min

Transitioning from Makeup Videos to Pop Culture and Private Equity Content on TikTok

2min

Exploring Influencer Scams and Social Media Fraud through Lily Jean's Case

6min

Influencer Deception and Content Fraud in Beauty Space

21min

The Evolution of Affiliate Marketing Disclosure in Influencer Content

6min

Influencers and Scams: A Look at Misleading Promotions

18min

Influencer Scams and Fake Giveaways

10min

Exploring the Nuances of Making Money Online and Digital Courses

4min

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Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ

In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.

Timestamps:

6:03 "Fake" influencer Lillee Jean & copyright striking

19:27 Fake reviews

25:40 Marques Brownlee criticised for review being "too honest"

31:33 Undisclosed affiliate links and ads

37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto

48:39 TikTok Shop

56:12 Luxury Instagram "giveaways"

1:02:00 Master Resell Rights

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